{"id":356,"date":"2024-02-07T09:27:25","date_gmt":"2024-02-07T12:27:25","guid":{"rendered":"https:\/\/aurenenlatinoamerica.com\/blog\/?p=356"},"modified":"2024-02-07T09:27:26","modified_gmt":"2024-02-07T12:27:26","slug":"que-es-el-ecommerce","status":"publish","type":"post","link":"https:\/\/aurenenlatinoamerica.com\/blog\/que-es-el-ecommerce\/","title":{"rendered":"\u00bfQu\u00e9 es el eCommerce?"},"content":{"rendered":"\n<p>El eCommerce o Comercio Electr\u00f3nico es la acci\u00f3n de compra y venta de bienes y servicios a trav\u00e9s de Internet.<\/p>\n\n\n\n<p>T\u00edpicamente se refiere a tener una <strong>Tienda Online<\/strong><\/p>\n\n\n\n<p>El eCommerce ha crecido con el desarrollo de Internet, ofreciendo a consumidores y empresas una forma r\u00e1pida y conveniente de realizar transacciones sin depender de una tienda f\u00edsica.<\/p>\n\n\n\n<p><strong>Ventajas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u00e1s clientes<\/li>\n\n\n\n<li>Sin horarios<\/li>\n\n\n\n<li>Menos costos<\/li>\n\n\n\n<li>M\u00e1s margen de beneficios<\/li>\n<\/ul>\n\n\n\n<p><strong>Desaf\u00edos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Falta de confianza<\/li>\n\n\n\n<li>Productos y servicios &#8220;no se pueden ver ni tocar&#8221;<\/li>\n\n\n\n<li>Necesidad de tener acceso a internet<\/li>\n\n\n\n<li>Dificultades t\u00e9cnicas<\/li>\n<\/ul>\n\n\n\n<p>Perfiles comerciales que hay en el comercio electr\u00f3nico:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>B2B (Business to Business):<\/strong> Empresas cuyos clientes finales son otras empresas u organizaciones.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>B2C (Business-to-Consumer)<\/strong>: Empresas que venden de manera directa a los consumidores finales del producto o servicio. Es el m\u00e1s habitual y hay miles de ejemplos de tiendas de moda, zapatos, electr\u00f3nica, etc.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>D2C (Direct-to-consumer)<\/strong>: Fabricantes que venden sus productos directamente al consumidor final, sin distribuidores ni intermediarios. Ejemplo m\u00e1s conocido: APPLE<\/li>\n<\/ul>\n\n\n\n<p>Componentes de la tienda on line:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/aurenenlatinoamerica.com\/blog\/wp-content\/uploads\/2024\/02\/Imagen1-1024x542.png\" alt=\"\" class=\"wp-image-357\" srcset=\"https:\/\/aurenenlatinoamerica.com\/blog\/wp-content\/uploads\/2024\/02\/Imagen1-1024x542.png 1024w, https:\/\/aurenenlatinoamerica.com\/blog\/wp-content\/uploads\/2024\/02\/Imagen1-300x159.png 300w, https:\/\/aurenenlatinoamerica.com\/blog\/wp-content\/uploads\/2024\/02\/Imagen1-768x407.png 768w, https:\/\/aurenenlatinoamerica.com\/blog\/wp-content\/uploads\/2024\/02\/Imagen1-1536x813.png 1536w, https:\/\/aurenenlatinoamerica.com\/blog\/wp-content\/uploads\/2024\/02\/Imagen1-810x429.png 810w, https:\/\/aurenenlatinoamerica.com\/blog\/wp-content\/uploads\/2024\/02\/Imagen1-1140x603.png 1140w, https:\/\/aurenenlatinoamerica.com\/blog\/wp-content\/uploads\/2024\/02\/Imagen1.png 1653w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Por <a href=\"https:\/\/www.linkedin.com\/in\/fabiofabri22\/\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/in\/fabiofabri22\/\">Fabio Fabri<\/a>, Socio de <a href=\"https:\/\/auren.com\/ar\/servicios\/consultoria\/\" data-type=\"link\" data-id=\"https:\/\/auren.com\/ar\/servicios\/consultoria\/\">Consultoria<\/a> de <a href=\"https:\/\/auren.com\/ar\/\" data-type=\"link\" data-id=\"https:\/\/auren.com\/ar\/\">Auren Argentina<\/a> y <a href=\"https:\/\/www.linkedin.com\/in\/albertovicentini\/\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/in\/albertovicentini\/\">Alberto Vicentini<\/a>, Co Founder &amp; Ceo Drubbit<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El eCommerce o Comercio Electr\u00f3nico es la acci\u00f3n de compra y venta de bienes y servicios a trav\u00e9s de Internet. T\u00edpicamente se refiere a tener una Tienda Online El eCommerce ha crecido con el desarrollo de Internet, ofreciendo a consumidores y empresas una forma r\u00e1pida y conveniente de realizar transacciones sin depender de una tienda [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":358,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[98,99,85,96,97,100],"class_list":["post-356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consultoria","tag-clientes","tag-comercial","tag-consultoria-2","tag-ecommerce","tag-tienda-on-line","tag-venta"],"_links":{"self":[{"href":"https:\/\/aurenenlatinoamerica.com\/blog\/wp-json\/wp\/v2\/posts\/356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aurenenlatinoamerica.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aurenenlatinoamerica.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aurenenlatinoamerica.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/aurenenlatinoamerica.com\/blog\/wp-json\/wp\/v2\/comments?post=356"}],"version-history":[{"count":1,"href":"https:\/\/aurenenlatinoamerica.com\/blog\/wp-json\/wp\/v2\/posts\/356\/revisions"}],"predecessor-version":[{"id":359,"href":"https:\/\/aurenenlatinoamerica.com\/blog\/wp-json\/wp\/v2\/posts\/356\/revisions\/359"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aurenenlatinoamerica.com\/blog\/wp-json\/wp\/v2\/media\/358"}],"wp:attachment":[{"href":"https:\/\/aurenenlatinoamerica.com\/blog\/wp-json\/wp\/v2\/media?parent=356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aurenenlatinoamerica.com\/blog\/wp-json\/wp\/v2\/categories?post=356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aurenenlatinoamerica.com\/blog\/wp-json\/wp\/v2\/tags?post=356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}